Hi there Skincarers,
This is our story.
For quite a long time, we have faced some predicament in the beauty industry. There are overwhelming information and choices in the beauty industry, and sadly, most of them are dominated by misinformation or misguidance that were amplified through social media. We believe skincare should be fun, but you need to be smart about it. Skincare can be daunting because it is as individualized as you are, you need to listen and understand your body. There are a lot of controversial issues and confusion regarding how to use and when to use skincare, particularly with the immense, always revolving terminologies and products, born mostly for marketing purposes.
This triggers us to create and share through Careskinmedia and Noola. By creating Careskinmedia, we are hopeful to learn and bring the joy in the beauty industry by being a platform where people can easily access and trust. By creating Noola, we hope to provide a brand people could connect and trust.
Careskinmedia and Noola share the same core values: to be transparent and to bring change. We believe self-awareness is really important, we need to be self-aware of the decisions we make as well as what our body is saying. We believe it can be achieved by educating the people first, through evidence based information and discussions as nothing is for sure. Our goal is for everyone to #SeeThrough beauty and have the autonomy to choose what is right for them, be it for their skin and their health #doyourway.
We are working hard. We hope someday despite all odds, everyone can have conscious decisions for their body, the community grows and have the same desire that drives us, the curiosity towards truth and authenticity.
Love,
Jennie & Charlene
